Here are a few short articles to help you write the perfect content for your website.

If you need to have content written, C.H.A.D.S can compliment your website with keyword targeted content for any of your pages. Content writing is not included with any of our packages.

Web Content: The 3 R's | Writing Page Content for your Website | How to Write Your Own Content

Author: Bill Goldschein

The Internet world has gone content crazy. It is impossible to
open a site, read a blog or ezine or join a discussion about the
Internet without hearing about content. Content is King
is the incessant refrain. With all due respect to the Antebellum
South, where Cotton was King and not a trite cliche, I do not
know that Content is King and I'm not even sure what content
means. Little is said about King Content in traditional Search
Engine Optimization and Search Engine Marketing (SEO/SEM) lore.
The Search Engines supply guidelines but no understanding. SEO
professionals make bold statements about content but provide
little insight. Marketing professionals practically shout it out
from the rooftops but scarcely even define it.

 Defining Content

 ...Content is keyword enriched text, written to satisfy the
insatiable needs of the search engine gods and their elusive
algorithms.... We can't say that, even though it might be
true.

 ... Content is keyword enriched text ...

Noone can argue with that but it's not enough. ... Content
is readable, relevant, keyword enriched text ...

That goes a little further and few can argue with that
definition. Beyond that, it's anybody's guess.

 The 3 R's of Content: Rich, Readable and Relevant

With apologies to the original 3 R's (Actually an R, an A, and a
W but we won't argue), we can call it the 3 R's of Content:
Rich, Readable and Relevant.

 Rich Content

Keyword rich, that is. Keywords all but define content. The
Search Engine World revolves around the words (and phrases) that
people type into the Search Engine text box. Users rarely use
the words they write or speak with. They use a more limited set
of words without structure, formalities, niceties, subtleties or
allusions. These simple, natural words that people think in have
come to be known as keywords. The Search Engines have placed
extraordinarily high value on these key words. No other single
factor is as important as keywords. Their importance cannot be
overstated.

 Research keywords (keyword phrases) intensively, choose
carefully. Use them extensively, never excessively, throughout
the text. Too few keywords and the site is ignored; too many and
the search engine may punish the site and punishment can be
severe. Place keywords strategically in and around the text. Use
them in headings and subheadings. Use them in graphic and
alternative text descriptions. Use them in links. Use them
behind the scenes in the title and description meta tags. (And
any other meta tags you choose to use.) Use them wherever and
whenever you can. Repeat the keywords (and all their elegant
variations) frequently without becoming repetitious. Use,
don't overuse.

 Readable Content

Content must be readable. There are a billion users (readers) on
the internet and a billion more coming on board in the next few
years. English, the world's de facto second language, is
the primary language of the internet. Users in the
industrialized nations are often fluent and literate in English.
However, new users are coming primarily from the third world
where most people can neither speak nor read English fluently
and many are not even literate in their own language.
Translation programs abound (many furnished by the search
engines) but they remain awkward and unreliable.

 Keep it short, simple and to the point. Make every word
count. Use simple words; active verbs and nouns. Avoid
adjectives and adverbs, they adorn but do not inform. Use simple
sentences or simple sentence structures. Avoid long blocks of
text. Keep it as simple as possible. (Don't ever equate simple
with stupid. Simple is elegant and effective, never pretentious
and high sounding.) It not only reads better, it translates
better. Though you are addressing millions, try to keep it
personal and make it human. And don't ever talk down to your
readers.

 Relevant Content

Last, but by no means least, content must be relevant. Keywords are not enough. Keywords are clues; content solves the mystery.
Keywords must be used in the proper context for the content to
make sense. It's easy enough to give people what they say they
are looking for, it's harder to give them what they want;
information. Use those keywords effectively and they will come.
The website must provide good solid content in the proper
context,utilizing keywords seamlessly.

Provide keyword rich content and the search engines will
bring traffic. Provide quality content and visitors will stay.
Make the content dynamic and they will return.

 The Silent R

The search engines have added another R: Recent. In the
lightning fast world of the internet, truth is no longer
eternal; it must also be current. The explosive growth of Blogs
and their constant intrusion into the top 10 rankings of the
SERP show that the algorithms are weighted more to the now than
the then.

 The Fourth R

The fourth and most important R, rarely mentioned and mostly
ignored, can never be forgotten: the Reader. The Reader comes first. Write good, strong, quality content for your
readers and the search engines will follow. Search Engines use
sophisticated software and complex algorithms to analyze and
satisfy the needs of their users. Satisfy one and you'll satisfy
the other.

The laws of the search engines are clear: less content,
lower rankings

 Any discussion of content could and should go much further.
Content must be clear and compelling, interesting and
informative but that is more about the quality of the writing
itself and we'll save that discussion for another day. The 3 R's
are a good starting point.

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About the author:

Bill Goldschein continues his lifelong struggle with the 3 R's.
Bill is a Professional Tech Writer and Web Content Provider. He
provides Keyword Rich, Readable and Relevant Content for his
clients in New York and around the world. See his site at
http://nytechwriter.com

Author: James Peggie

Writing content for your websites pages is different that
writing for any other medium. There are some simple facts you
should be aware of before you put pen to paper. It can take some
time to get the balance right so be aware that you are going to
be fine tuning your content for some time.

Write for your visitors and not for the search engines. Search
engines are a consideration but you want to communicate with the
people who arrive on your site. You want to inform them and
motivate them to take action. Fortunately text written
specifically for your visitors will also be search engine
friendly.

Inject your personality into your writing and try to connect
with your visitors. This connection will make your visitors feel
at home on your site. Informal, friendly, conversational
language works best. You want your visitors to feel like they
belong.

Another important thing to remember about writing for the web is
that people scan what you write; they don't read it from start
to finish. This is a very important fact. Therefore what your
write should be easily read and easily scanned.

To help make your site easy to scan:

* Employ a easy to understand, attention grabbing heading

* Start with the conclusion or summary (inverted pyramid writing
style)

* Do not bury your message

* Include sub-headings that if scanned tell a story

* Incorporate only one idea per paragraph - make them self
contained

* Highlight important words and phrases

* Use bullet-point lists

* Keep your language simple

Your writing should help to build credibility for your business.
To do this you should build trust for your visitor.

Establish credibility by:

* Customer Lists

* Testimonials

* Case Studies

* Articles and White Papers

* About Us Page

Use language that informs your visitors. Make sure the language does not exaggerate or over sell your offering. Any type of hype tends to make visitors suspicious. Avoid marketing language and focus more on an editorial style.

Even on a highly technical site it is best to keep your language
simple. Remember that all visitors to your site will not be as
knowledgeable as you are! Try to put yourself in your visitor's
shoes. Be empathetic towards your visitors and address their
needs. What information are they looking for? How con I describe things to really make them understand?

The goal of your writing is to inform and also persuade people.
The key is to know and understand the people to whom you are writing. Once you understand them then it is a process of
writing in a clear and understandable manner directly to them.
As this is not an overnight process it is essential that you
monitor your results. You need to know what is and what is not working. This way you can continue to refine your message over time.

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About the author:
James Peggie writes for SearchEngineReputationManagement.com To
find out more information go to
http://www.searchenginereputationmanagement.com and to read
James' daily blog go to http://www.sermblog.com/

Author: Hans Hasselfors

If you have a small budget or you are very interested in
creating your own content you should make yourself familiar with
the necessary steps required when writing content for business
use.

Create a Draft

When you start writing you should begin with a draft of your
information. Regardless of whether you are writing a paragraph
or a book you should write down the basic thought or information
that you are trying to put across to your audience.

Many times a writer will go back to the draft for reference or
as a starting point if the first efforts are not satisfactory.
By preparing a draft you will not need to worry about whether
you remembered the points that needed to be covered or what the
purpose of the writing was.

You may only need a few words or brief sentences for your draft.
Writing your thoughts as well as your references or quotes down
ahead of time will free your mind to create compelling content
without trying to hold all the important details in your head as
you work.

If you are writing an article or report you should just write
the thoughts down as they come to you for your first draft. You
can go back and edit it when you've put everything on paper. If
you're writing longer content, such as a book, you need to
create a table of contents along with a brief summary of each
chapter as a basis for getting started.

Do not be concerned with proofreading or accuracy on your first
draft. If you need to do more research or check a fact you can
go back and do it later. Getting started can be the hardest part
for most writers. Avoid getting caught up in making it perfect
the first time and you will find it much easier to progress from
beginning to end without too much stress.

Make it Clear

When you've finished your first draft you will need to read it
over from start to finish and make notations of areas that need
clarification or rewording.

Sometimes the information you write down makes sense to you but
is not clear to others. This can easily happen when your writing
is based on information you already know but are taking for
granted that your audience is also aware of. Even if your
readers SHOULD have some knowledge of your topic, if you don't
clarify the basis for your comments they may find the
information confusing or misleading.

Carefully read over your information or ask for an objective
opinion. If you must do the final check for yourself it is
easier to catch mistakes if you leave the information for a
while and go back to it later for a fresh look. Try to look at
it from the perspective of your reader and determine if they
would understand the language or explanations easily.

Accuracy and Proofreading

When your writing is finished it is important to check it for
accuracy. Are dates, statistics or facts accurate? Are you using
proper spelling, especially for names and places?

It is very easy for readers to double check your information
when they are browsing the internet. If something strikes them
as being 'off' they may actually go see if what you state is
referenced somewhere else on the internet.

Proofreading should always be done before publishing your
content. Using a spell checking program on your computer will
catch most spelling errors but you should try to have a second
party review the final copy to catch mistakes that you may have
overlooked.

Writing your own content can give you a great sense of
accomplishment and ownership. While trying to maintain a
professional writing style can be very important, it is also
effective to allow your own personality and style to shine
through and permits your audience to connect with you.

As interesting as the writing process is, there are some
warnings to keep in mind when you choose to write for yourself.

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Learn more about the many benefits of using content. Visit at:
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report "The Importance of Content" from the members area!

About the author:
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